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Applying pressure to the wound is the most immediate and effective first aid action for controlling bleeding. When a person has a bleeding wound, applying direct pressure helps to stem the flow of blood and encourages clot formation. This action can significantly reduce the risk of excessive blood loss, which can be life-threatening.

While calling emergency services is crucial, it should be done after ensuring that immediate measures, like applying pressure, are in place, especially if the bleeding is severe. Cleaning the wound with alcohol is not advisable in an emergency situation, as it can cause further irritation and pain, and potentially worsen bleeding. Wrapping a bandage without applying pressure would not effectively prevent or control bleeding and could lead to complications. Thus, applying pressure remains the key action to take in this scenario to stabilize the person's condition until professional medical help arrives.